Ami Vora: uncertainty

Transcript context

…Is this advice a reaction to what you said, where people, PMs let's say, are just like, I want to work on strategy, we got to spend all this time, get the strategy nailed, and it's just like, okay, we also need to execute and that's maybe even more important. Yeah, I do think it's very glamorous to work on strategy. It's so fun. It's so fun to have the word strategy in your [inaudible 00:40:11]. I don't know, we've built a mythology around strategy being the most important thing. And execution is not glamorous, it is not like white-boarding by yourself and pointing to things and coming out with the grand vision. It is the nuts and bolts and sometimes boring, sometimes grind it out work of like, you got to bring the donuts, you got to look at the dashboards, you got to rewrite the spec. You got to just do a bunch of the grinding, but that is what leads to the customer's outcomes. That is what the customer is eventually going to feel. They're never going to see the whiteboard, they're going to see that someone took the time to fix this bug. This episode is brought to you by User Testing, transform how you build products and experiences with User Testing. Get fast feedback throughout the development process so that you can build the right thing the first time, make better decisions that lead to better business outcomes. Companies are being asked to do more with less. They need to move quickly to build experiences that meet changing customer expectations and do so faster than ever, all while minimizing risk and costly rework. With User Testing, you have a trusted partner in experience research. They empower user research, product and design teams to make higher confidence decisions with human insights. Learn more today at usertesting.com/lenny. Is this advice you give to your PMs on your teams? I guess, how do you think about this when they're trying to move up the ranks, become better product managers? Is this just a common thing that you often share, like yeah, strategy is going to be amazing, important. You got to get good at it, but also make sure this is going great.…

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