Ami Vora: evaluation

Transcript context

…I love that. I want to move to a different topic. There's a few things I definitely wanted to touch on while we had our time together. One is that I hear, now this is going to be a total tangent, but I think it's really important and I'm excited to talk about it. I hear you're really good at setting goals and aligning incentives really well for teams. One of your colleagues told me you're best in class at building product orgs and figuring out how product orgs can best work with other teams. I'm curious if there's any tricks or lessons you can share here about what you've learned about how to do this well. Yeah, I mean I think one thing is to try to decouple all the things we're trying to do. Sometimes when you give people direction, you're like, okay, everybody just go get revenue or everybody just go get GMV. And it seems obvious because that's the thing you have to do as a company, but there's only a few places where you are guaranteed to get that and it's measurable and you can do it. And that leads to what I call toddler soccer, where everybody just runs to the same surface or the same customer set or the same exact product where you can do this and it's measurable and you end up, everyone's tripping on each other, everyone's trying, nobody really gets contact on the ball, there's no coordination. I have three kids, I've watched a lot of toddlers play soccer. [inaudible 00:57:18], it's a very fresh, very fresh metaphor. And instead, one of the things I like to do is just detangle, okay, as a company, let's think about our customers. Let's think about all the things they're going to need in their journey. Let's think about how we will know how we will match our own metrics to customer success. Let's play the entire field. What would it look like if we could detangle it so that every team we had internally had a different goal that ladders into a goal framework that's actually the thing that we need to do to solve the full customer impact? And then you don't have the same swim lanes problem. You have plenty of room for people to make progress on their lanes. They all know how they fit into the bigger picture, and it just opens up a lot more growth for every team and it makes sure that we're solving the customer problem end to end. Is there an example that you could share to make this even more concrete from say, WhatsApp or Facebook or Instagram or anything like that, where you can share some of these goals that you've like, oh, this worked out really well? I know it's probably private information and partly-…

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