Daniel Ek: belief

Transcript context

…You mean that as a virtue, like talk is cheap, so let’s talk a lot because it’s inexpensive to waste those resources. Exactly right. It’s more expensive to build than most people think. So we actually spend a lot of time discussing, and people get really confused when they enter our culture. They’re like, but why don’t we just execute? We’re still sitting and debating, game theorizing how this will play out, and getting all the things working in a certain way. We have our ways of doing that now that we’ve codified across the company, which I think is pretty unique at this point. But a part of that is also, so to set the stage, is because we had to. Remember, everything, unlike many other products, when you’re building a company, you can iterate and do stuff. We had to get the entire industry with us. If we wanted to do something, we had to convince a bunch of people that it was the right thing to do. In many cases, even making relatively simple changes could take one or two years for us to get licensed. So you better be sure that you’re right when you’re doing it. This has now become a thing in how we’re doing stuff. We’re probably not going to be the fastest as in moving fast and breaking things. But we are going to be very deliberate and we’re probably going to be more right when we actually do something. You’re like the anti-fill fast, the anti-move fast and break things, the anti-ship and iterate.…

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