Brad Stone: belief

Transcript context

…Three individual business lines, I want to get your take on since you studied them so deeply. Let's start with video, there's now been, what do we think? $10, $20, $30, $40 billion of capital from Amazon sunk into video, easily. Good use of capital? The jury’s still out because there's no way to know this from Amazon's financial reporting. When you think about how valuable Prime is to the whole Amazon ecosystem, the fact that yes, shipping is receding as a centerpiece as I said in the direction that entertainment is going in, and the fact that Amazon wants to be the everything store and the DVDs shelves disappeared—this is the future of entertainment. They tend to also move in these directions and then figure out how to monetize them later. Only now we're seeing the emergence of IMDb TV, which is a horrible name for anything but is this streaming service that is alongside Prime Video and it's free but supported by ads. Now you've got this massive advertising business. I think $6 billion in the last quarter. That's the other category. Quarter. It’s a $6 billion a quarter business. That's like a 100% margin.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.