Speaker unverified: belief

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…Right, iPhone chargers or stuff. Yeah. We're talking more now about people building real brand IP. One of the examples that is very popular in China right now—it's probably less well-known outside of China—is this brand called Genki Forest. It is right now a $6 billion valuation company that wants to be the Coca-Cola of China. We already saw last year, this company called Yatsen aka Perfect Diary wants to be the L'Oréal of China. Last year, we actually already saw the listing of the P&G of China. There are all these brands trying to take over the consumer staples categories. The newest trend that I think is really interesting is Genki Forest which is Coca-Cola of China. They're just starting off with basically your carbonated beverages. The different thing that they're doing is that the company is actually run by people who come from a social gaming background. They think about everything in terms of marketing, ROI, doing very quick A/B testing, and very quick iterations. Are they using OBMs or ODMS to actually make the soda? They're just a brand.…

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