April Dunford: commitment

Transcript context

…What is the most valuable lesson your mom or your dad taught you? Yeah, it is funny because it's a little bit related to that. So my dad ran a business, so I grew up in a really small town and my dad and it's cottage country in Canada. And so my dad ran the local toys for tourists, like boats and motorcycles and ATVs and that sort of thing. And he ran that business for years and years and he sold it a few years back when he retired. But it's a neat thing to grow up in entrepreneurial family because you kind of see this highs and lows. The business is really good. Then the business was really bad and then we were all broke and then the business was good and we were not broke. So there was this thing, and my dad used to always kind of have this attitude of you just got to grind it out. You're just going to grind it out. There's going to be good stuff, there's going to be bad stuff, but the key is to just keep going, just keep going. And so he ran that business for whatever, 30, 40 years. I don't know. His motto is the home of fun since '71. So he started it in '71. I think he sold it three, four years ago. So a long time. Wow.…

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