Evidence receipt / recommendation
Published · transcript-backedJudd Antin: recommendation
4 Jan 2024 Lenny's Podcast The UX research reckoning is here | Judd Antin (Airbnb, Meta)
“I think we need to get back there as an industry and be like, "When you make a product easier to use, when you discover problems with functionality, business metrics we care about will go up.”
Source trail
Everything needed to verify it.
- Speaker
- Judd Antin
- Attribution
- Verified speaker
- Claim type
- recommendation
- Recorded
- 4 Jan 2024
- Publisher
- Lenny's Podcast
Transcript context
…This episode is brought to you by Ahrefs. Many of you already know Ahrefs as one of the top tools for search engine optimization. It's used by thousands of SEOs and companies like IBM, Adidas and eBay. What you may not know is that there's a free version that was made with small website owners in mind. It's called Ahrefs Webmaster Tools. It's free and it can help you bring more traffic to your website. Ahrefs Webmaster Tools will show you keywords that you rank for and backlinks that you can get. It also performs automated site audits to find what issues prevent your website from ranking higher on Google. Every detected issue comes with a detailed explanation and advice on how to fix it. Visit ahrefs.com/awt, set up a free account, connect your website, and start improving it. That's A-H-R-E-F-S.com/A-W-T. So just to make this even clearer, I think this middle research zone is the stuff that does slow people down, I imagine. It's like, "What are the challenges hosts have with payments on Airbnb?" What you're basically saying is, "Spend your time doing the micro stuff like usability research and then the bigger stuff that's part of overall planning. That's part of the planning cycle. It's not like every project you're working on, you need to have a whole research project on." Exactly. The micro research should be much more common. A lot of researchers think that that's scut work, that usability is something junior researchers do. I completely disagree. I think we need to get back there as an industry and be like, "When you make a product easier to use, when you discover problems with functionality, business metrics we care about will go up. " I've seen it happen. But that's not just work for interns and new grads, that's for sure. And then the planning process, absolutely. If we're integrated from beginning to end, we can help. And the thing about that middle range, I think you're right. That's the stuff that makes the stereotype that research is slow, and a lot of times it's also because it's just not pointed enough. The researcher can also say in that moment, "I have studied the business plan. I know exactly where, I've seen the metrics trend, I have an idea about exactly where that's going to go." We still need to do that middle range research. The question is valuable, but it's now very pointed and the time is worth it. Amazing. Okay, I want to cure the rest of these tropes.…
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