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Published · transcript-backed

Jeff Kaplan: belief

11 Mar 2026 Lex Fridman Podcast #493 – Jeff Kaplan: World of Warcraft, Overwatch, Blizzard, and Future of Gaming

“I had that, like, I think… You know, I’m no expert. I’m a game designer, so, like, as much psychology as I know is how to manipulate people into having fun, hopefully.”

— Jeff Kaplan

Source trail

Everything needed to verify it.

Speaker
Jeff Kaplan
Attribution
Verified speaker
Claim type
belief
Recorded
11 Mar 2026
Publisher
Lex Fridman Podcast

Transcript context

…I actually do it for myself, like this kinda thought framework or thought experiment. Whenever I’m talking to a new person, especially if I feel, myself, a little bit tinge of that feeling. Usually, it happens with, like, a really young person, like an undergraduate student or someone like this. I pretend that they are the smartest person in the world in my head, and then not… Like, it puts me in the mode of, like, assuming I have a lot to learn from them, and it helps. You actually, like, really listen. I literally think they’re the smartest, wisest human on Earth. It helps me. I had that, like, I think… You know, I’m no expert. I’m a game designer, so, like, as much psychology as I know is how to manipulate people into having fun, hopefully. Like, I don’t know, I don’t have an important job. Yeah, right.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.

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