Eric Ries: evaluation

Transcript context

…What's a broad stroke solution to this? Harder is easier. If you're willing to be principled in your decision making, you will get these unexpected rewards. But most leaders, when asked to defend their principles, can't do it because they've been taught ROI-based thinking, shareholder primacy, that's the path of maximum profitability. That's nuts. Today, my guest is Eric Ries, author of the most influential and impactful book in startup history, The Lean Startup. Today he is back with a new book 15 years later called Incorruptible: Why Good Companies Go Bad and How Great Companies Stay Great. The way Eric describes the connection between these two books is that The Lean Startup was about helping you build a successful company, and this book is about helping you protect what you've built. Eric wrote this book because he's seen way too many founders lose control of their company and end up being very disappointed and depressed about how things turned out. This is not something that you hear a lot about, but it's a problem that basically every successful founder will face. Eric shares a ton of powerful stories and specific tactics and very specific advice for what you need to understand and do as a founder if you want to build something lasting. Before we get into it, don't forget to check out lennysproductpass.com for a year free of the hottest and most well-crafted AI products in the world available exclusively to Lenny's newsletter subscribers. With that, I bring you Eric Ries. Eric Ries, thank you so much for being here and welcome back to the podcast.…

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