Lauryn Isford: recommendation

Transcript context

…That connects a bit to, so we worked on this post together about how to choose an activation metric and you shared part of this story for that post, and there's a little bit of a debate amongst folks that contributed their opinion on how to decide an activation metric, where it's a debate between is it okay to have a workspace activation metric where it's like how many boards somebody creates, how many Airtables somebody has created versus a user action, like user has created 10 tables or user using it two times a week. I think you're on the side of workspace is maybe a more interesting metric for a collaboration tool, and it's interesting that you end up with both in the end which I think is kind of where folks landed. You probably look at how's the company using this tool and then per user, are they using it consistently. So, I guess the question is just what's your take on user specific activation metric versus workspace level activation metric? I really like this question. I agree it is a great debate. I'm not sure there's a clear answer because it does depend on your product. In the case of Airtable, which is a product that has seat-based pricing and generally horizontal adoption, it totally makes sense to have a workspace activation measure because you want to understand in an account, in an organization how many folks are actually using a product and finding value. That can be different for tools that might look like Airtable but have different mechanisms for growth or different pricing or different vertical personas that tend to adopt it. So, I do think there is some variance. I do have a reaction to share with you that's a little spicy- Please.…

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