John Mark Nickels: belief

Transcript context

…This is great because this is something everyone can do, and there's all this talk of creating a vision, painting a vision, communicating a vision, and what you're describing is how to actually sit there and think about what it might look like. Sit there, close your eyes and in your head visualize in the next five or 10 years, what does the future actually look like? And do you do this in a state of if we were to do this product and change, or is it just even if we're not around, here's where the future is going to go most likely, which direction do you usually take? Yeah, that's a good question. I think you could probably do either. I typically like to start with the former, which is just like, what will the world move towards absent of me? Just trying to pick a bird's-eye view of what I think the trajectories are and trends and what's going to happen. And then yeah, you could apply a lens of, okay, if we were to build product XYZ or have the strategy, how might we influence the outcome or benefit from it, or is it in congruence with that or is it rubbing against that and trying to change that? Either could be good, you might say it's a tailwind or a headwind, both are overcomeable, but having some awareness of the relationship between those things is good. And I think transportation, Uber, Waymo, in theory it might be easier to visualize that future and how exciting that might be versus a B2B SaaS payroll app or some photo sharing thing. But on the other hand, not necessarily, right? What in the future in 10 years, how are people going to be paid? How do people work at companies? I think there's an opportunity to do that no matter what you're building. Is this something you actually do? You just sit there in the office, close your eyes and just imagine? Is this more of an iterative process where you get with your team, how do you actually practice this?…

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