Karri Saarinen: preference

Transcript context

…There's so many interesting lessons from this. I wanted to ask how you got your first 10 customers. And what I'm hearing essentially was from this wait list, you launched it on Twitter, people signed up, you picked people to let onboard, you worked with them over the course of a year to make it what they needed, and then eventually you started charging. Yeah. I think the first 10 companies using it, I think maybe a little over half. Maybe there was three friends that have startups and they used it. And then I think the majority of them were just from this wait list. But they didn't pay us anything. We didn't have pricing in the beginning or during the private beta. At some point we started building the payments function, so we just added a page in the settings that you can optionally pay. The page in the settings that you can optionally pay and then we just give you a slider that's, how much do you want to pay per seat? Then we just see if... I know some people paid $28 per seat and some people pay $1, but it doesn't matter, we just wanted to test the functionality and see what people think. After a year, when we launched, we already had... In the, I don't know, first week of launching, we had probably some hundreds of customers. I have never heard of the approach to pricing as just an actual sliding scale where people can slide the scale themselves on how much they want to pay. Did that help you figure out what to charge, or is it mostly just an experiment?…

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