Evidence receipt / belief
Published · transcript-backedSpeaker unverified: belief
31 Mar 2026 Cheeky Pint Compliance at scale and why TAM is a distraction with Christina Cacioppo of Vanta
“I think I deeply learned that because if you looked at the SOC 2 market in 2018, my best estimate was there was $10 million spent globally, and you would never start a startup on that.”
— Speaker unverified
Source trail
Everything needed to verify it.
- Speaker
- Speaker unverified
- Attribution
- Not verified from this transcript
- Claim type
- belief
- Recorded
- 31 Mar 2026
- Publisher
- Cheeky Pint
Transcript context
…I have no idea what this is, but I like the cut of his jib. Exactly, yes. I think USV is, it's just too black and white, but it's basically the opposite. Whatever person can walk in, but if it is an idea that is interesting and compelling and intellectually engaging and networked, that is classic USV. It matches back some great people. I don't mean that, but it's just first thing... First, second, and third thing is the idea. Really pressing on that. It was that piece that I think was very important. I think the second part is market sizing is bullshit. You can be as academic or whatever, strategy-ish as you want about it. The market size today is only a predictor of the market size today. I think I deeply learned that because if you looked at the SOC 2 market in 2018, my best estimate was there was $10 million spent globally, and you would never start a startup on that. But the theory of Vanta was like, "Well, if we can make this thing easier to get and take down the cost of dollars but really time, more people will get them." That ended up being deeply true. But that was not a market, especially for startups. The market for startups getting SOC 2 in 2018 was zero dollars. Yes.…
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