Lenny Rachitsky: preference

Transcript context

…n't have a good planning process, you're not going to have good cross-functional collaboration, especially between product and marketing. And I think the last thing is just a respect for the skillset. Recognizing you are good at this or you have access to engineers, you know how to get them to do things. I don't want to do that as a marketer. I'm good at storytelling and I know how to get people in the door in the funnel. And let's respect what each person is good at and let them go do their thing. So those are just some of the tactical practices and things that we did in Asana that I thought worked well. But it's hard. I mean, everyone wants the other team to be doing something a little bit differently and that's always going to be the case. And those tensions in some cases are good because that's why you have the benefit of having different teams and different perspectives. But it gets out of hand when people are just working in silos and aren't communicating with each other, aren't looping people in on things that they're experts on. Awesome. All the templates and frameworks that you mentioned we're going to link to in the show notes. One of the things I love about is you're like a PM minded marketer where you make everything super concrete and templated and assigned. I like a framework, I like a framework and I like a template. And I am pretty PM minded because I'm pretty well rounded when it comes to the marketing skillset. I don't really consider myself a growth marketer or a product marketer or a content marketer. I just consider myself a marketer who builds teams and that's a different mindset. And I also love goals and planning. No, I don't love annual planning processes that companies do and overdone OKR exercise. It's where you're making this crazy cascade that then nobody can follow. But basic sort of simple planning so that you kind of go a little slower up front so then you can just fly out getting things out the door. That's the kind of teams I like to lead.…

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