Evidence receipt / uncertainty
Published · transcript-backedJackson Shuttleworth: uncertainty
15 Dec 2024 Lenny's Podcast Behind the product: Duolingo streaks | Jackson Shuttleworth (Group PM, Retention Team)
“The amount of copy tests that we've had that have won, and I don't know, you just try things and you figure out what wins is definitely legion, and [inaudible 00:27:15] massive wins from little copy changes.”
Source trail
Everything needed to verify it.
- Speaker
- Jackson Shuttleworth
- Attribution
- Verified speaker
- Claim type
- uncertainty
- Recorded
- 15 Dec 2024
- Publisher
- Lenny's Podcast
Transcript context
…Got it. So, just to double down on that point, it's not just random experiments, it's here's a hypothesis we're fairly confident, or has a chance to be true, let's try it. It's not just let's just try everything? Yeah. And I think that how strongly you feel about the hypothesis directly ties to how hard that experiment is. With copy, for instance, we've actually set up really good infrastructure for copy testing. I'm of the opinion that companies should run, as long as you have the user base to do it, copy test constantly. The amount of copy tests that we've had that have won, and I don't know, you just try things and you figure out what wins is definitely legion, and [inaudible 00:27:15] massive wins from little copy changes. Is there an example of that, of just the impact?…
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