Lenny Rachitsky: belief

Transcript context

…I think one thing that's been interesting is Ramp's ability to leverage PR as a growth machine. And as you've seen, we've got a fantastic PR and comms team and we get a lot of deserved good press through that. And one thing that's been interesting is our fundraising also as a growth strategy not obviously explicitly we've got very clear goals for our fundraising, but what we have seen is anytime that we've been fundraising and we've been using that as an effective way of creating a market moment, it's driven actually a non-trivial amount of top funnel for us. People always talk about PR being like, people over overinvest in PR, they think PR is going to be this magical growth lever, but it actually works sometimes and in my opinion, you have to have something really interesting for it to work and obviously you guys do, the company's growing like crazy, which is innately an interesting story. The founders are really important and rarely is funding like an event anymore for most companies. So I mean this says a lot that people care about your funding. What you say it is exactly right is you have to be thoughtful about your PR moments. Everybody wants to announce things about themselves that's not necessarily interesting for the press or for an audience. And so thinking about how do you compile enough value to the general audience. So our fundraising announcements usually also have some additional color on something unique about the business that we share to provide more value to readers.…

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