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Published · transcript-backed

Brian Tolkin: uncertainty

4 Aug 2024 Lenny's Podcast Lessons from scaling Uber and Opendoor | Brian Tolkin (Head of Product at Opendoor, ex-Uber)

“X. So UberX and then the company was moving quickly enough, the product got the green light, it launched, and here we are, I don't know, 12 years later, 11 years later, whatever it is and UberX is the name that stuck.”

— Brian Tolkin

Source trail

Everything needed to verify it.

Speaker
Brian Tolkin
Attribution
Verified speaker
Claim type
uncertainty
Recorded
4 Aug 2024
Publisher
Lenny's Podcast

Transcript context

…Maybe that's the one. I don't know. Can you share wild story from early Uber days? Yeah, so in the early days of Uber, one fun story is obviously UberX is a random mainstream product but has a funny, silly name, UberX. This product in the early days was going to be all hybrid and had a bunch of different potential names. I was not personally driving this, this was someone else on the operations team, but they built the model for what this product could be and there's no name for it yet, so it was going to be a placeholder. So what do you put in some placeholder? X. So UberX and then the company was moving quickly enough, the product got the green light, it launched, and here we are, I don't know, 12 years later, 11 years later, whatever it is and UberX is the name that stuck. That is hilarious. I love it. So it was a placeholder. It's like many products start that way where they're like, this is just the temporary name, and they're like, okay, I guess everyone just knows it this way now we're going to stick with it.…

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