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Published · transcript-backed

Jen Abel: belief

9 Nov 2025 Lenny's Podcast "Sell the alpha, not the feature": The enterprise sales playbook for $1M to $10M ARR | Jen Abel

“You got your foot in the door and you can expand it exponentially in a healthy manner. I think that that's fine.”

— Jen Abel

Source trail

Everything needed to verify it.

Speaker
Jen Abel
Attribution
Verified speaker
Claim type
belief
Recorded
9 Nov 2025
Publisher
Lenny's Podcast

Transcript context

…Yeah. Yes, if it's the first three months and then after three months, it turns into a 50K and then a 100K and it ramps up quickly. Sure, that makes sense. You got your foot in the door and you can expand it exponentially in a healthy manner. I think that that's fine. $10,000 a year, then going to 12, then going to 15, the math will break. This is great. I feel like most founders to this are like, "No, no, we're kind of in that exception we'll be all right. 10K, we'll do 20K. That's crazy to consider 100K."…

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