Gustaf Alströmer: uncertainty

Transcript context

…Awesome. Okay. We found one that's quite different one on the spectrum or the other. How about autocratic and kind of like, I don't know, I think of Steve Jobs-like versus kind of consensus, collaborative driven, if this is a spectrum at all. And then where do you find founders might fit that are most successful? Gustaf Alströmer I don't know if I have an answer to that question because I think when you work at early stage, you might look different than when you work at late stage. I don't spend a lot of time with founders that have thousands of employees and hearing how they are in the... When I talk to those founders, I talk to them one-one-one and I only hear from their perspective. So I don't actually know how they're peering in a large corporate setting. But when you're a small company, you're three people or five people or 10 people, you cannot be an autocratic decision maker. The founding team have a founding team decision making dynamic that could look different. Sometimes it's like everybody decides together on everything and sometimes you say, "I have my area of expertise and you have yours. We split it up, the decision making." Either of those things are fine. I think you just have to have a process so you don't rehash every decision after you made them a million times. I would say the thing that matters the most at that point is to be willing to adhere to the process that you and your founding team have come up with. Your individual nature could be different in a different role in a different company. But for a startup to work out, you have to have a specific process on how you make decisions. Those are on a very short sprints, like weekly or biweekly. And everyone needs to feel good about decisions after the fact. At least they feel good about the process. I don't think that you can just decide... You can't also be fully collaborative, everyone gets decided about everything. So small startups agree on how they decide together. So after that, everyone just follow the process. That's usually how things work out. Okay, I got one more. Cares more about the product or cares more about the distribution and growth strategy?…

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