Georgiana Laudi: evaluation

Transcript context

…Yeah. What's the general hit rate? So many. I mean I would say, pretty well every company we've ever worked with has... Not pretty well. Every company we've ever worked with has learned something new about their customers that they can apply at some juncture of their customer's experience, whether or not it is in campaigns to reach the right people out in the world, whether or not it's doing a better job with their messaging and positioning on their website, or their go-to market or acquisition strategy on their website using a sandbox account or getting a faux freemium account to let people kick the tires of their product prior to getting on a sales call. That's something that could potentially happen. The post-acquisition experience I'm talking about, it is so often an afterthought somehow where that additional of layer... I think part of the reason why it's an afterthought is because product onboarding in particular, and you've probably heard this too, it tends to be kind of like no man's land. Who owns that? Is it marketing? If it's freemium, in my opinion it should be marketing because freemium is a marketing tool, but not everybody subscribes to that. Not every company would necessarily agree that that's the case. A lot of companies might say, "No, it's product." So we end up seeing a messy middle there because there's no natural handoff. So pretty well, every company that we've worked with has had an opportunity to improve, especially product onboarding and product activation. Awesome. So basically everybody will benefit from what we're about to talk about.…

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