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Published · transcript-backed

Likes Claude.

14 Sept 2025 Lenny's Podcast The ultimate guide to AEO: How to get ChatGPT to recommend your product | Ethan Smith (Graphite)

“Okay. By the way, I want to make it clear, I love Claude. I use Claude and ChatGPT equally, roughly.”

— Lenny Rachitsky

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Everything needed to verify it.

Speaker
Lenny Rachitsky
Attribution
Verified speaker
Claim type
recommendation
Recorded
14 Sept 2025
Publisher
Lenny's Podcast

Transcript context

…Well, the way that I would answer that is I believe AOL was one of the largest search engines early on and Google was not. And so we could ask in 1999 or whatever, "Should we just focus on AOL search and Yahoo search? Do we really need to worry about Google?" And the answer is we don't actually know. It's very early, we don't know who's going to win. I do think that ChatGPT for sure is going to be large. Will Perplexity or Claude or these others compete with them? Probably. Just like search, I think that there will probably be multiple winners and probably you'll need to optimize for several. I don't think that you'll need to optimize for 10, but there'll probably be around three or so that will win that you want to optimize for. Okay. By the way, I want to make it clear, I love Claude. I use Claude and ChatGPT equally, roughly. I didn't want to make it sound like ChatGPT is the only product people use. Okay. How does this strategy change depending on the kind of company you are? Say you're a B2B SaaS company or a consumer product, does anything in these seven steps change significantly? Let's take B2B, for example. The first thing is that the citations that are being mentioned are going to be quite different. So citation optimization will vary quite a bit.…

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