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Published · transcript-backed

Mark Miller: prediction

25 Jan 2017 Conversations with Tyler Chef Mark Miller on Food as the Ultimate Intellectual Exploration

“I think because of what’s happening in the United States about “natural,” I think that once people put their palates and really queue them up, and they can tell the difference in varieties, is when we’re going to get much more varietal sort of differentiation in the market.”

— Mark Miller

Source trail

Everything needed to verify it.

Speaker
Mark Miller
Attribution
Verified speaker
Claim type
prediction
Recorded
25 Jan 2017
Publisher
Conversations with Tyler

Transcript context

…Yes. I think because of what’s happening in the United States about “natural,” I think that once people put their palates and really queue them up, and they can tell the difference in varieties, is when we’re going to get much more varietal sort of differentiation in the market. If I give you six varieties of corn and I tell you “eat them” and you can’t tell the difference, then you probably are unwilling to pay for them. If I gave you six varieties of red wine, one is a Bordeaux from the first growth and one is basically from Trader Joe’s, and you can’t tell the difference, well, you probably don’t . . . [laughter] This happens, that a lot of people can’t tell the difference with wine, but we still market the different strands. Maybe people are fooled or it’s a placebo effect.…

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