Pavel Durov: belief

Transcript context

…So from my perspective as a fan, it’s just interesting to see what kind of art you create for any kind of celebrities, athletes, musicians, because the Snoop gifts are all just, going back to our previous conversation, just beautiful pieces of art that encapsulate certain memes, certain aspects of Snoop that everybody knows, these cultural icons that he represents. It’s cool. And the incredible detail of the art of the individual gifts is just incredible. And each of these gifts is scalable because it’s vector based. It references certain points in Snoop’s creative biography, and each of them has countless different versions. We had to create over 50 distinctive versions of each. And then each individual piece is unique because it also has unique background, unique icon and the background. It’s something that we reinvented because we didn’t like the old school NFTs. First of all, they were not relevant socially because okay, you have an NFT, where do you demonstrate it? At Telegram, a telegram gift is there next to your name. It’s part of your digital identity on Telegram. And then you can create collections of gifts and show it off on your profile page. But also, the other thing that we wanted to reinvent is the aesthetic part of it. Most NFTs are just ugly and they’re not based on any sophisticated technology. So what we did with Snoop’s gifts I think represents an example of beautiful, aesthetically pleasing and at the same time very accurate in terms of references to this specific artist’s biography mixture between art and technology, which I think is quite rare. I’m quite proud of it. I think it’s a new trend, a new phenomenon. It’s only half a year old, so let’s see where it goes. We’re going to select our next influencer or artist to be part of it. Hey listen, I’m really proud. I got a Snoop gift next to my name, and I figured out that you can add even more by pinning them. It’s like a cool little art icon.…

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