Lenny Rachitsky: belief

Transcript context

…The current one isn't similar. We have constantly gone back to it because it performs really well. We do actually apply the same approach of little steps building up into bigger accomplishments, and that's actually rolled out through our last round of launches for the last couple of years through something we call learn and play. So with every launch that we do now, we think about how to teach people about that feature and how to get them really involved in it. We have a whole series of learn and plays where when we launch AI photo editing, they can try it out right then and there. They've got some great content that they can immediately operate on, and it's a super simple step for them to type in a prompt and see the result of that. I think an interesting and really important takeaway here is you built a very delightful, incredible, innovative product, but it still didn't work until you figured out the onboarding and that you needed to figure out the persona to focus on. All those things end up being incredibly important, it's not just build something amazing and delightful. Definitely.…

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