Evidence receipt / recommendation
Published · transcript-backedElena Verna: recommendation
19 Jan 2025 Lenny's Podcast 10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)
“Yes. And honestly, the longer you wait, the better it is because that way your entire company will be trained to be responsible for growth as opposed to putting this one island with a growth team and saying, "They're going to be growing," and what is the rest of the company doing?”
Source trail
Everything needed to verify it.
- Speaker
- Elena Verna
- Attribution
- Verified speaker
- Claim type
- recommendation
- Recorded
- 19 Jan 2025
- Publisher
- Lenny's Podcast
Transcript context
…Just to summarize a few of the things you just said, just for folks, you basically have seen startups look for a head of growth to join and solve their growth problem and your insight there is just almost always that is not going to be the solution to your problem until you have strong retention already, have a really high score on the channel score if don't have a ton of data yet and party advice is just the founder should continue to do this for as long as possible. A million ARR is one milestone a lot of people recommend. To your point, a lot of companies wait lot longer. Yes. And honestly, the longer you wait, the better it is because that way your entire company will be trained to be responsible for growth as opposed to putting this one island with a growth team and saying, "They're going to be growing," and what is the rest of the company doing? Honestly, the longer you wait, the better. As you talk about this, sales is a part of what you described here, like hiring your first sales person. And I guess how do you think about your first head of growth versus salesperson? Is there anything advice there is? Like for B2B SaaS, you probably don't hire head of growth for even longer, you hire sales first or what's your advice?…
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