Craig Jones: commitment

Transcript context

…Yeah. You should keep it. I’ll only we wear this now. I’ll wear this for the Gabi match. Yeah, we’re trying to do a documentary series because the way I see it is I want to grow the sport of jiu-jitsu. And this sounds funny to say now because I’m doing a tournament but everyone tries to do it through competition. But as we know, most jiu-jitsu gyms you visit, a very small percentage of people compete, let alone compete regularly. You’ll go to gyms that could be brown or black belts that don’t know many of the big name competitors. So, my thoughts were we’re never going to grow this sport by competition, we’re going to grow it by appealing to the large majority of people that do it which are just people that enjoy it for the benefits it provides to them whether health or psychological. And obviously, many people are inspired by Anthony Bourdain, basically it’s looking at what he did with food by showing the very interesting characters in the food culture, the food industries, especially with street food, and building around that. So, I’m trying to look at jiu-jitsu like a giant cult. Scientology isn’t starting with Planet Xenu, it’s starting with John Travolta and Tom Cruise. So, if we can create a documentary travel series highlighting the diverse, interesting people that participate in the sport, in that sense, I hope it can grow but also doing some charity work along the way. We’ll release the Indonesia Bali episode pretty soon but, as an Australian, I do do a lot of damage culturally around the world so I’d like to do some good as well. We’ve done a lot of damage to Bali, so give back to local communities. We have an Australian there that runs an academy, Akademi Kristus, he’s one of the guys we’re donating a portion of the ticket sales to from our event but he basically went straight into a Balinese slum, started teaching jiu-jitsu on a mat under a tree and then slowly, through donations, has built a gym. And his real focus is not just taking money from people and gifting it to them to help the community but to teach them skills. So, he’ll take a lot of the disadvantaged kids and he’ll teach them things like photo editing so they can get that work from the internet, really. Incredible guy. It’s good to know that you see yourself as the John Travolta of jiu-jitsu.…

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