Bangaly Kaba: recommendation

Transcript context

…I want to talk a little bit about growth within YouTube. I heard that you haven't been there for that long, and apparently you've already... Two extra, three extra more, something important within YouTube. I don't know exactly the details, and people are very impressed with the impact you've already had. And apparently a lot of the success there and other places is how you think about growth through flywheels. You always look for the flywheel that helps drive growth. Can you just talk about either at YouTube, ideally YouTube, whatever you can share, because that's pretty impressive, especially for a company that scale that you're making so much impact, or other places, just how you think about flywheels and growth. Well, it's very generous of you. I wouldn't say, look, we've done some really good work, some good work so far at YouTube, and it's been a journey. I do think a lot about flywheels. I think it's actually a lot of growth is really understanding what is the value profit, all of the different points of the experience, especially if you have a multi-sided marketplace. A multi-sided marketplace for YouTube is like the creator and what the creator is trying to achieve both from an engagement perspective, but also for me for a monetization perspective. And then for the viewer or the purchaser, where is their hat? What are they trying to do, and where are they missing the opportunity? I can't really go into specifics a bunch with YouTube, but what I would say is this is that one thing that I always do when I come in is I try to push my teams to really dog food products in their adjacent user state, if you will. And what I mean by that is often, a product that you and I use that we've been using for years isn't actually the product that we're building for other people. Like a power user who's using a product has... There's so much history and there's so much informed knowledge on how that product... for that product to actually create a great experience for you that if you were to go and create a new Gmail account and look at YouTube today, I guarantee you it's a completely different and significantly worse experience. And there's a lot of obvious opportunities missed, especially with what is the flywheel and why things are working or not working if you don't actually go and use things in a new state. And an example of this when we talk about YouTube is a lot of the YouTube graph for searching stuff is based on what have you watched in the past? So if you go and search and you search history, it's going to be about like, well, what have you watched in the past or what have you searched for, and what can we show you that's going to be what we can better predict? But if you don't have a line of search history, then they're not going to do as good of a job. And so that's not a direct translation for what we were doing. But for me, I work on freedom monetization, and there are really important flywheels around what does it take for a creator to make content that can help them to monetize? How do we get that content to people and where to what extent are we getting that content to people, and how do we make sure that people feel good about what they're receiving, the people who are paying. And all of those flywheels have to work. And so part of what I've been able to do is really think about how do we connect the dots in a story that the teams can uniquely understand, can help them to lean in even more and have clarity and purpose of work. Sometimes, what's super important about the flywheels actually is enabling for your teams to know what to work on and what not to work on. em to lean in even more and have clarity and purpose of work. Sometimes, what's super important about the flywheels actually is enabling for your teams to know what to work on and what not to work on. And then it also helps us to understand what do we know and what do we not know about creators and viewers and monetization operations so that we can do the understand work to improve the velocity and to prove the impact. And that's really where we've been focused. And so I did a lot of this in YouTube, but I also did this in Instacart, really thinking about when I joined Instacart, one of the big questions I had was like, how will people in their daily lives... How's their daily life actually reflecting in the purchase experience? Are we making it easy for them? Because when you buy groceries, you're not going to going grocery shopping because you want beautiful ingredients in your fridge. You're going grocery shopping because you actually have a meal to put together. So are we actually reflecting the real job to be done, which is I want to buy tacos, I want to make Taco Tuesday. Can we make it easier for people to find the ingredients for tacos, as opposed to having them sort for tortillas and tomatoes and avocado? And so it's really thinking about what is the job and then what is the flywheel to make that happen, and how do we make this come to life?…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.