Nancy Duarte: evaluation

Transcript context

…Enough about me, I'm thinking about, but I appreciate it, I'm thinking about product managers and founders maybe listening to this and they're like, oh man, every time I do a deck, I need to create this whole story and this up and down thing. In your experience, when do you go that far to create? Is this when you have an epic important presentation, you think about a story structure like this, or is there always a way you should put this into your presentations of some kind of story with this contrast? It's interesting question. I think a lot of people think that the only time you really need to present well is when you have a big stage talk and you make the big investment in the script, the big investment in the contrasting story. But I'll tell you a dirty little secret. I can get my husband to do chores for me on the weekends with a real quick, what is, what could be new bliss, kind of just that first bit, what is, what could be new bliss. It's like even the very, very short talk that Abraham Lincoln gave in the Gettysburg address, it was basically a funeral, it was a eulogy. And back then eulogies used to be two hours long. It was an Aristotelian structure and he only had a couple hundred words, so there's no pictures of him giving it because it was so short, so tight and done. They were setting up the cameras, still thinking they had tons of time. So, the ability to just have that contrast as a framework in your brain during a meeting, on a phone call, any moment of influence, getting the husband to do some chores for me, literally it works. It works in any format. And I think the investment that you make in the longer form or when it's a huge audience, you add the visuals, you really hire the speaker coaches, you really make that moment. And there's these moments that breach above all other moments where you really have to nail it just in basic conversations, in a moment of influence. If you practice it enough, it'll live in your head as a mental model for when you're in a situation where there's influence in the air that you could do. How do you actually do it with your husband if you could share for helping you do the dishes?…

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