Evidence receipt / belief
Published · transcript-backedAlbert Cheng: belief
5 Oct 2025 Lenny's Podcast How to find hidden growth opportunities in your product | Albert Cheng (Duolingo, Grammarly, Chess.com)
“I think when you have your D one retention somewhere around the 30 or 40% mark, that's quite solid I think for a consumer app.”
Source trail
Everything needed to verify it.
- Speaker
- Albert Cheng
- Attribution
- Verified speaker
- Claim type
- belief
- Recorded
- 5 Oct 2025
- Publisher
- Lenny's Podcast
Transcript context
…So what I'm hearing here is you need to find a way to grow through word of mouth for this to have any chance of success and also retention needs to be very high. Do you have a heuristic of what retention needs to be for you to have a chance building a successful consumer subscription business? I think consumer companies tend to track essentially two main types of user retention. There's more of the new user, one, D1, D7, et cetera. I think when you have your D one retention somewhere around the 30 or 40% mark, that's quite solid I think for a consumer app. If it's much lower than that, then sometimes I might question the intent of the user or the ability for that, you to I guess acquire just mathematically acquire enough users such that you can grow a big enough daily active user base. That's surprisingly low.…
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