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Elena Verna: evaluation

19 Jan 2025 Lenny's Podcast 10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)

“Number two, this was my favorite and it might be a little spicy. Never ever once have I seen a rebrand or redesign, especially of UK marketing site produce good performance results.”

— Elena Verna

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Everything needed to verify it.

Speaker
Elena Verna
Attribution
Verified speaker
Claim type
evaluation
Recorded
19 Jan 2025
Publisher
Lenny's Podcast

Transcript context

…Powerful words. I'm loving this list already. Number two, this was my favorite and it might be a little spicy. Never ever once have I seen a rebrand or redesign, especially of UK marketing site produce good performance results. New CMO comes in designing their website or designing the brand as if it was reflection of their personal taste, and oftentimes it's promised with our acquisition is going to go up and it never materializes into anything meaningful. A lot of contrary intakes here, I love this.…

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