Ken Norton: evaluation

Transcript context

…When do you find people come to you to get advice and coaching? What kind of clients do you find you end up working with? That's a great question. Generally speaking, I work with senior product leaders, however you want to define that. Typically, these are chief product officers, VPs of product at startups, largely director level and above at bigger tech companies, some CEOs, other C-level execs in there. I think really anyone that considers themselves in a product leadership role. Often they come to me because there's a career milestone or a crossroads, and it could be that they now find themselves in the position of being a CPO for the first time. Maybe there's a new industry change, or they've gone from a big company to a startup and a have this sense of what got me here isn't going to get me there. That's oftentimes when they reach out for coaching. I think my clients are also very introspective and surrounded by great mentors and advisors and have all sorts of people in their life who can help them, but are realizing that a lot of the work is going to be internal work that's going to get them to the next level. And so, this transformation is going to be just as much what I need to do as who I am. That's often when people come to me. You said that the way you coach is about the whole person. I'm curious ... I don't know if there's an answer to this, but when people come to get help and coaching, how much of their blocks, I guess, are rooted in their regular life versus skills, technical skills, and more like the PME, product leadership side, if that makes sense?…

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