Daniel Ek: preference

Transcript context

…Thank you. But audio is this magic thing where—we’re going to end up doing more video—I’m going to drag my feet kicking and screaming all the way there because I feel very passionately that the reason that the caliber of person in this room with all the busy things that you have in your life, the reason that you’re open to spending all this time with us is because we don’t take your full undivided attention. You can run, you can mow the lawn, you can drive, you can everything that everyone does while they listen to Acquired. I remain unconvinced that we would work as a four hour video product. I don’t know, to be honest. I think this is probably the biggest thing that surprised me is that the world just keeps evolving constantly. You talked about video. On Spotify, it’s been a huge growth thing. I would’ve said to you as well, people probably mostly why would you want to watch any video, but I think younger consumers, especially, don’t know what the difference is. They just want to feel a closer presence to the person. We saw it already with the bloopers. It’s like, this is fun what you guys are doing, and people have a relationship with you guys too, hence why so many people are showing up here tonight. I think video is just a way to express that, whether or not they’re watching the full four hours or whether they’re diving in and out over a particular type of segment. I think just giving the consumer the choice is one of the big things. That’s what we’re leaning into as well, is just allowing the creator and the consumer to more directly interact in more novel ways. It’s funny. Your question was what’s next for Acquired? We’re going to do a normal episode after tonight. That normal episode probably will focus on a Menlo Park–based technology company. One of the lessons that we’re already starting to learn from that—…

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