Speaker unverified: belief

Transcript context

…I heard about it. It was good. They timed it so that right after Game of Thrones went off the air, boom, here’s another series, don’t unsubscribe from HBO. It kind of boiled down the entire story of the work of this one scientist. It was an amazing story. It was great, but obviously in real life, it was probably dozens or hundreds of scientists and engineers working together to try to figure out how to contain this nuclear disaster. The reason why they did that is because it's just easier to tell a story about one person. It's the same in business. It's easier to tell the story of one company. We're all fascinated by how big Apple is and the impact that Apple has. McDonald's is crazy, they have 20,000 restaurants in the United States. That's an easy story to understand and to tell, but I think the much more impactful story is there are 600,000 individuals who have restaurants in the United States. That's way more impactful than McDonald's having 20,000 restaurants, but it's a harder order to wrangle. It’s a harder story to tell and to connect the dots. I think the way I look at what I'm doing with Indie Hackers is I'm trying to connect the dots of all these really tiny tech businesses. They're never going to make the news. They're not Amazon. They don’t have $2 trillion in market cap. What happens when a million people are building businesses and make millions of dollars online? What does that look like? When this comes out, we will likely have just done the DoorDash and the Airbnb IPO episodes. There is a narrow set of practitioners, whether you're a founder or an employee, who can learn from the tactics in the playbooks accomplished with DoorDash and Airbnb. But based on all the media coverage, those are the stories that get told because that's the simplest and most interesting narrative. If you're looking to actually learn, let's say Indie Hackers continues to grow and expand, you figure out more ways to parallelize it and at some point, there's 100,000 stories of businesses and the playbooks that they run on your website. Someone can find an incredibly narrowly applicable business that's just three years ahead of them and run their playbook on their own business in a way that is far more useful than the one story that everyone focuses attention on.…

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