Speaker unverified: evaluation

Transcript context

…You think you can get to a point where payers, not consumers, will also be paying for Levels? The way we're going about it is we're starting off with the direct consumer play very deliberately. A big part of that is that A, we're going cash pay. We need to unlock the traditional market forces, we need to get out of the situation where the product is forced into conformity. That will allow us to open those economies of scale and drive prices down. That's necessary, you can get to the socioeconomic considerations. The second thing is if we can please a discerning audience for a premium product, we can build an exceptional experience, it's table stakes here. I think that will ensure that the enterprise offering is well-received. If we just design something for B2B, a reimbursable, we fall into the same trap that so many other products have that user experience doesn't matter, what matters is selling in an organizational decision-maker that this is something they should add to their offering. By working backward, not only will we be able to demonstrate with the data we're generating from our paying customers that this is important and that it is helpful. We'll also, I think, achieve a quality of experience that we wouldn't get if we worked in the other direction—going from Enterprise product to consumer product. To just completely beat the Elon analogy to death, it's like Levels current iteration is the Model S, very expensive. You guys have double-digit millions of revenue on your waitlist sitting there right now. You can use that to make the Model 3 to bring the price down, and then you can use that to launch the robotaxi fleet to vastly expand access.…

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