John Cutler: recommendation

Transcript context

…Score. One final question before we get to our exciting lightning round, I'm going to come back to the questions that folks asked you on Twitter. And there's a question that I saved up and the question, it was by Jeff Fedor and his question to you, he was, "What have you always wanted to say but couldn't now that you're between gigs?" Oh, that's good. So one thing is I didn't really need to filter myself very much when I was at Amplitude, which is kind of the beauty of the gig. I wrote this blog post, probably six years ago called How to Know You're Working in a Feature Factory. And I've always, this has all been my jam. The outcome, outcome and impact focus thing. So it's not like I've really had to hide anything. And so one thing I could say is the power of qualitative data, but even Spencer says that too. He's talking about early on in Amplitude you can rely a lot on qualitative data. So that wouldn't be all that controversial. That's a funny thing. There's not that much, I pretty much say what I say partially under the guise that I'm talking to so many teams. So therefore it's never about Amplitude. Absolutely not. I think the one thing that I would change, I don't think that many people in the company would disagree with me, but one anti pattern I see a lot on the part of implementing analytics is that people go in and undertake this huge implementation. They want to implement all their events, they want to get, they want to treat it like this big project. And again, I don't think it's too controversial internally, but I think I might have been much more adamant to people that's just like use our free plan and get 20 events going and you might wipe them out later, but you don't even know what you don't know yet. You would see these companies that are really qualified companies and it would be a couple months of back and forth of them trying to document every question they have and every metric they need and everything that you had. And I would watch them and I understood why they were doing that, but I really just wanted to shake them, which again, I wouldn't have done this because then I would've been talking about the companies I was talking about every day. I just wanted to shake them and just, "Sit me down with the developers at your company for three hours and let's like Hello world, a couple events here, this is, you could be getting value this whole time." And again, I don't think that people at Amplitude would disagree, but I think that that's, I wasn't going to talk about that all day because that would be sort of belittling customers who do want this big implementation thing. So pretty kind of inside baseball for analytics, but that's one thing that I was thinking about for Jeff. Awesome. Great answer. Also actionable advice. How about that?…

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