Lulu Cheng Meservey: evaluation

Transcript context

…That is really good advice. I'm going to throw a fishing line into the pool of examples. You talked about people doing this well, going direct. Balaji talking about Ryan Peterson and Elon obviously. Is there anyone else that's just like here check out what they're doing and could be a good model to learn from? I think it's really interesting to see what Mike Solana is doing with Pirate Wires. Here's an example of why it clearly makes sense to have the founder be very active on Twitter because he is his own recruiter and spokesperson. So I think the makeup industry actually is at the forefront of this. The makeup industry is smarter than all of us in how they use social media and influencers, because they caught on very early on that people don't buy makeup to subscribe to makeup brands, that they do it because a certain celebrity or influencer or Kardashian has this nice looking eyelid and they want their eyelid to look that way. And so going back years before the rest of us were talking about going direct, there are makeup companies that would spend $0 on marketing, and minimal efforts on press and pour all of it decreasing the surface area. Pour all of it into fostering a small roster of influencers and having them spread the message. And so I think watch makeup companies, watch consumer companies, they're doing it right, they speak with a human voice, they speak through human beings and they're fast. If there's a trend the same day they will have hopped on the trend... within an hour they're on the trend, as opposed to other industries or more traditional companies that take a few days and they route through approvals and then the opportunity's gone. What are some makeup companies for people to check out to see what they're doing?…

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