Howard Schultz: belief

Transcript context

…That employee tenure is 2X longer or turnover is half of what it is. industrywide. It makes a huge difference. You’ve talked about Beans Stock, you’ve talked about comprehensive health insurance. When I think about the most important thing we probably have done in the last 20 years, it’s been the unique relationship that we established with Arizona State University and its President Michael Crow. Could we create free college tuition, a four year free college tuition through our other own estate for every single partner at Starbucks? And we did it. Thousands of Starbucks partners are engaged and going to school, and thousands have graduated. The college achievement plan demonstrates going back to the early years of the speeches I was giving about what is the responsibility for a for-profit company in the world we’re living in? And it’s not just to make money. Here’s one that we haven’t talked as much about. You were part of this secular trend of gourmet coffee. I’m curious if you view that to be a true statement or if you’re saying, no, we created this entire wave. It wasn’t going to happen.…

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