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Judd Antin: evaluation

4 Jan 2024 Lenny's Podcast The UX research reckoning is here | Judd Antin (Airbnb, Meta)

“Obviously, if everybody has the same sources of information, then it doesn't matter how many people are out there.”

— Judd Antin

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Speaker
Judd Antin
Attribution
Verified speaker
Claim type
evaluation
Recorded
4 Jan 2024
Publisher
Lenny's Podcast

Transcript context

…I have it here, right under my laptop, actually, holding up my laptop screen. That's so appropriate, Lenny. So the secret is not that sexy. It's System 2. So you engage that slow, methodical process in which you do analytic thinking as a means of checking your gut. Slow in the grand scheme of things. Slow meaning not a split second decision, not like months of analysis. That's not what I mean. The other thing you can do, and there's really great research on this, is you bring in the wisdom of the crowd. So the wisdom of the crowd is a phrase a lot of people are familiar with, and it works in a specific situation. The wisdom of the crowd works when the people involved with the decision are bringing diverse sources of information and judgment to the table. Obviously, if everybody has the same sources of information, then it doesn't matter how many people are out there. So if you want to check your gut, get a bunch of different guts together, get a bunch of different people in the room who can bring evidence and intuition to bear, and have an open, direct end kind conversation in which we might disagree. You know who's great at that? Researchers Leading those discussions essentially, and getting a bunch of people's opinions.…

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