Packy McCormick: belief

Transcript context

…Okay. We're sitting here, evaluating in all the most positive ways, and sunshine, and butterflies around this one-person corporation thing. What are the trade-offs? You're a strategy person. Where does it get hard? The trade-offs right now are, I don't have any outside investors. I have LPs for the fund, but if I get hit by a bus, Not Boring is just done. That's the extreme example and the example that everybody uses when they talk about these things. But that means every week, if I don't show up and write something, the momentum slows a little bit. It's very, very, very hard, I think, from that perspective. You'll hear zero complaints from me, but it's really hard to take a week off because I'm worried every time that the momentum will slow, and there’s not somebody else on the team who is just going to go write something else and keep the momentum going that particular week. I think that is the obvious one and the one that I don't have a solution to because I've said on the other side that if I have other people writing, maybe people don't want to come to Not Boring to read X, Y, and Z other person. That's not the point, I don't want to be an editor and make sure that we all have the same tone. I'm limited, I think, to whatever I can do as one that's at least kind of front person on this thing. That's one big downside. I guess there's the whole churning group thesis that if you have a big audience that is loyal and dedicated to just one particular thing, then you should be able to build businesses all around that person. Like I said, I have zero time to think about building other businesses around Not Boring. The sponsorship model is phenomenal. It works really, really well, but sponsorship, if I could be using that same microphone to sell my own products, that probably is actually better, higher upside, more equity value, and all of those things. I don't have the capabilities or the time to build out those types of things. I guess here's another downside with the one-person model. The more I do have that stuff, the more it dilutes the core thing, and the more it makes it seem like a shell factory. Advertising is just part of the model. But if I were like, hey, you should also buy Packy-branded hats, they'd be like, all right, maybe I'll buy a hat. Can we get some sneakers? I'd definitely pimp some Not Boring sneakers.…

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