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Published · transcript-backed

Ted Gioia: preference

6 Nov 2019 Conversations with Tyler Ted Gioia on Music as Cultural Cloud Storage

“You’d be surprised how much of my music research, I rely on what I learned at the Boston Consulting Group and McKinsey, just applying those analytical skills.”

— Ted Gioia

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Speaker
Ted Gioia
Attribution
Verified speaker
Claim type
preference
Recorded
6 Nov 2019
Publisher
Conversations with Tyler

Transcript context

…We’ve been talking about music, but you’ve had other lives, in fact. Was it a waste of time to get a Stanford MBA? Well, I did it for the worst possible reason. I came from a poor family, and when I went to college, I felt I owed it to my parents to get some marketable skills. Even though I knew that jazz was my thing, and I was practicing the piano three hours a day, and I was very interested in arts and culture, I got this MBA to have those marketable skills because I felt that I owed that to Mom and Dad. But as it turned out, it has proven very useful. You’d be surprised how much of my music research, I rely on what I learned at the Boston Consulting Group and McKinsey, just applying those analytical skills. What would be an example of that?…

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