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Published · transcript-backed

Dick Costolo: preference

28 Oct 2020 Acquired Twitter (with Dick Costolo)

“You can't, despite what anyone else wants to say, you can't build an advertising business in which a bunch of other people own the user experience because it doesn't make any sense.”

— Dick Costolo

Source trail

Everything needed to verify it.

Speaker
Dick Costolo
Attribution
Verified speaker
Claim type
preference
Recorded
28 Oct 2020
Publisher
Acquired

Transcript context

…To my mind at least, there's one other piece, maybe two other pieces, but one other piece in particular I want to cover to all of this as you're building this engine, and that's the third party piece of this. If the advertising model for Twitter is tweets, people consume Twitter all over the place. It was obvious to me when I was CEO for a couple reasons, and I'll go into them and they're not well understood but it doesn't matter, that we had to own the user experience. You can't, despite what anyone else wants to say, you can't build an advertising business in which a bunch of other people own the user experience because it doesn't make any sense. You need to be a nonprofit at that point and just decide we're not being serious. I'm not being facetious. Totally. I mean, it makes a ton of having—…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.

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