Lenny Rachitsky: recommendation

Transcript context

…I know that you touched on this a bit, but what does that transition look like between like, okay, it's okay to keep it loose and see where the market pulls to like, okay, we got to start taking this seriously. Is there kind of like a trigger that's like, okay, let's get into this. Yeah. Like it's one of those things that usually like, you know, when you know, but what you want is, is you want to start feeling comfortable that there's a pattern and it isn't just like, Hey, I got one customer in this segment and one customer in this segment and one customer in this segment. And I don't really know. Like what it usually starts at the beginning is it starts with, you'll say, gosh, all kinds of people like our stuff. Like all kinds of people like our stuff for all kinds of different reasons. And if you're seeing that, you don't see the pattern yet. And eventually what happens is you start, the pattern starts becoming clear that it's like, oh, they, all those customers look differently, but there's actually this thread through them. Like, look, they all have the same marketing automation tool. Isn't that interesting? Or they all have the same number of salespeople on their team. Isn't that interesting? Or I've done enough of these pitches now to know if you've got this, this, and this, this pitch is going to go good. And if you don't, it is not going to go good. So once you start feeling like I got the pattern here. It's starting to come into focus. Then I think you're ready to really tighten things up, smash your foot on the gas and say, we're just going to run at that because we know we can sell here. We know we win pretty much every time when we meet these conditions. Let's go do that. I'm really glad we touched on this topic. I mentioned to you earlier that I was in a meetup last night and I was talking about this podcast that I'm starting and I asked what, who they'd love to hear on this podcast. And your name was the first name this guy brought up. And so he's a huge fan boy. And I asked him what question he would ask you.…

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