Lenny Rachitsky: belief

Transcript context

…Direct mail, what has happened? They've gotten better with attribution because before a lot of those channels were written off as sort of attribution is just too hard on there and attribution is so good and reliable on digital. So that's that gap that canyon that existed in attribution capabilities of online and offline, deterred a lot of people from offline. Today offline has gotten better and actually positioning themselves as being able to do attribution, but also online attribution is deteriorated. So all of a sudden that argument kind of slimmed out a little bit and I'm seeing offline get a lot more traction and in podcasts, especially are actually very, very performant for a lot of brands. Those are a couple of things that come to mind. Those are great. Happy to hear the podcast piece. Excellent. And then I actually, I'm an investor in a startup that Databig at a home campaign and they just told me that it was a 10 to one positive ROI on the deals that they got out of it. So I've been seeing that too, and that's such a good point that the measurement and attribution online has come down where it maybe makes more sense to try stuff like that. Amazing. All right. Are you ready for our very exciting lightning round? I'm going to ask you five questions I think, and then just, yeah, let's go through it quick. Let's do it.…

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