Lenny Rachitsky: belief

Transcript context

…It can be hundreds sometimes if I'm looking... I did one recently, I was looking for a very particular group of AI engineers. That did not get 400 responses. That was a very hard one to find. That was an example where there was this very particular group that we were looking for, and I was like, "Do these exist? This thing that you're solving for, I don't know... This is pretty hard to find these people. I'm not sure they're existing." Yeah. And to your point, that's a sign. I think there's a nuance here of, if this group is not only hard to find but hard to reach and get them to talk to you at all, that's already going to make your life hard building this company. Right. The caveat there is there are times when you need to talk to somebody who's just very hard to find or hard... They're not going to be on User Interviews. So I've done a lot of work in the past with oncologists, with Flatiron Health. Oncologists are not on User Interviews. They don't care about my $125. They're busy doing something more important. And so if I'm doing that, I need to find a different way to approach that. So then I'm thinking about, where do these people kind of cluster online or in person, that I might be able to target them? There's certain forums or certain conferences, these kinds of things. Or I'm doing snowball recruiting. If you're building a product for oncologists, you hopefully probably have some contacts with oncologists, and you can kind of work through their network, find one person, they can recommend another person. You still want to filter them and make sure that they are matching your core criteria, but it requires different kinds of techniques to find those kinds of folks. Professional associations.…

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