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Shawn Wang: belief

16 May 2024 Latent Space Emulating Humans with NSFW Chatbots - with Jesse Silver

“I screwed up in my intro saying that you're an agency and I realized immediately, I immediately regretted that saying, you're a SaaS tool.”

— Shawn Wang

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Everything needed to verify it.

Speaker
Shawn Wang
Attribution
Verified speaker
Claim type
belief
Recorded
16 May 2024
Publisher
Latent Space

Transcript context

…So in emulating a person, I guess, let's just talk briefly about the industry and then we can talk about how we technically get into it. Currently, a lot of the chatting is run by agencies that offshore chat teams. So a lot of fans either being ignored or being usually mishandled by offshore chat teams. So we'll work both directly with creators or with agencies sometimes to replace their chat teams. But I think in terms of what fans think they're doing or who they think they're talking to, it feels to me like it's sort of in between. A friend once told me, you know, sex work is the illusion of intimacy for price. And I think fans are not dumb. To me, I believe they're there to buy a product. As long as we can keep their disbelief suspended, then we can sort of make the fan happy, provide them a better experience than they would have had with a chat team, or provide them interaction that they wouldn't have had at all if the creator was just managing their profile and sort of accomplish the ultimate goal of making money for creators, especially because, you know, creators, oftentimes this is their only stream of income. And if we can take them from doing 10k a month to 20k a month, like that's huge. And they can afford a roof or they can put more money away. And a big part of respecting the responsibility that they give us in giving us one of their only streams of income is making sure we maintain their brand in interactions. So part of that in terms of emulating a person is getting the tone right. And so that gets into, are you handcrafting prompts? How are you surfacing few shot examples? Are you doing any fine tuning? Handling facts, because in interaction and building relationships, a lot of things will come up. Who are you? What are you doing? What do you like? And we can't just hallucinate in response to that. And we especially can't hallucinate, where do you live? You know, I live on 5553 whatever boulevard. So there's handling boundaries, handling content, which is its own sort of world. These fan platform profiles will come with tens of thousands of pieces of content. And there's a lot of context in that content. Fans are sensitive to receiving things that are slightly off from what they expect to receive. And by game, I sort of mean, all of that emulation is not behavior. How do we play a coherent role and give a fan an experience that's not just like you message the creator and she gives you immediately what you want right away? You know, selling one piece of content is very easy. Selling 40 pieces of content over the course of many months is very hard. And the experience and workflow or business logic product you need to deliver that is very different. So I would love to dive into the technical challenges about emulating a person like you're getting into like really interesting stuff about context and long memory and selling an inventory and like, you know, designing that behavior. But before that, I just wanted to make sure we got all the high level numbers and impressions about what your business is. I screwed up in my intro saying that you're an agency and I realized immediately, I immediately regretted that saying, you're a SaaS tool. In fact, like you're like the most advanced customer support there's ever been. So like you mentioned some some numbers, but basically like people give you their GMV. You said you went to AVN and got like, you know, some some amount of GMV and in turn you give them back like double or basically like what is the economics here that people should be aware of? Yeah. So the product, it's a LLM workflow or agent that interacts with the audiences of these customers. The clients we work with typically range from doing 20 to 150k a month on the top end. And that's after we spin the product up with them. The product will 2 to 5x their earnings, which is a very large amount and will take 20% of only what we sell. So we don't skim anything off the top of what they're already producing from their subscriptions or what they're selling. We just take a direct percentage of what we sell. And this 2 to 5x number is just because there's so much low-hanging fruit from either a chat team or a creator who just doesn't have the chance to interact with more than a tiny slice of their audience. You may have 100 fans on your profile, you may have 500,000, you may have a million. You can never talk to more than a tiny slice. Even if you have a chat team that's running 24-7, the number of concurrent conversations that you can have is still only a few per rep. I think the purpose of the product is to give the fans a good experience, make the creators as much money as possible. If we're not at least 2x'ing how much they're making, something is usually wrong with our approach. And I guess to segue into the product-oriented conversation, the main sort of functions is that it builds relationships, it texts with media, so that's sexting sessions, it'll fulfill customer requests, and then it'll negotiate custom content. And then I say there's the technical challenge of replicating the personality, and then sort of the product or business challenge of providing the critical elements of a fan experience for a huge variety of different creators and different fans. And I think the variety of different creators that we work with is the key part that's made this really hard. So many questions.…

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