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Varun Parmar: belief

20 Apr 2023 Lenny's Podcast An inside look at how Miro builds product: Lessons on outmaneuvering competitors, team structure, product quality, and moving fast | Varun Parmar (CPO of Miro)

“While communication is an important aspect of how teams come together, where we believe our sweet spot is that we want people to use Miro for collaboration.”

— Varun Parmar

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Speaker
Varun Parmar
Attribution
Verified speaker
Claim type
belief
Recorded
20 Apr 2023
Publisher
Lenny's Podcast

Transcript context

…Got it. There's this kind of cultural value of just assuming good intention and asking questions to understand where someone came from. I don't know if you'll have something off the top of your head, but is there a story or an example of that comes to mind where that was done well or not done well, I don't know, in something you recently were building? Maybe there are certain things, for example, anytime we're trying to build a new experience, one of the approach we want to take is very quickly validate that our original hypothesis, is that sound or not. We are big fans of the Design Sprint framework, what Jake Knapp has done I think is really amazing. In a short five-day window, you can get a small set of people to quickly mock up a concept, convert it into some sort of a prototype and then go out there and get some sort of a validation. Oftentimes when we are working on some of these new things, we have our product teams that are focused on zero to one initiatives, run this five-day initiative, and at the end of it we say, "Oh, this is great. Who did you get insight from?" There's a capability that we recently released, it's called Miro Talktrack, which essentially allows you to asynchronously do asynchronous collaboration by recording audio video on top of a Miro board. We had two fundamental choices we could make. One, we could go down the path of what everyone's doing where you could do a screen recording and then spit out a series of videos, like pixels being captured. Or what we did was we actually went down a different path and the path that we went down was we basically synchronized the movement of the board. Let's say Lenny's presenting a board, some template he's created in terms of best practices for PMs, but he wants to have some sort of a talk track on top of it, an audio video feed. What we are doing is we're actually capturing the movement of the board that Lenny's going through along with the video talk track that's on top. The reason why we did that was because we had an insight that came through some of our interviews. What our users want to do is they want to use Miro for collaboration. While communication is an important aspect of how teams come together, where we believe our sweet spot is that we want people to use Miro for collaboration. By making sure that they could actually use a video recording and while the video recording is playing, they could add in a sticky note, they could add in a comment, they could actually give a reaction. We were able to develop this insight by practicing empathy as part of the Design Sprint framework when we went and started to show our original concept and we walled and built on top of that. That is a really cool story. That came out of this Sprint framework, these five-day sprint approach.…

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