Lenny Rachitsky: recommendation

Transcript context

…What does it look like when you've nailed it? When you like are maybe in a good place with positioning and also just along those lines. It's interesting because when it's working really well, it feels like magic, right? And really great positioning feels obvious. Like you pitch to people and they're like, well, of course that's it. Like, what else could it be? Like one of my favorite companies, just a company I worked with a little bit, a couple of years ago is Postman. You know, these folks. So they basically have an API platform, a platform for building and using APIs. And just how I described that right there is so simple. It's so simple. Of course, that's what it is. But that was not simple getting there. That's not the way they were always describing themselves. And if you run that back three years ago, that's not at all what you have gotten as the pitch for Postman. But really, really great positioning just feels like, yeah, it's so clear. It's so simple. Of course that's what it is. Of course. And of course we need one of those. If we're serious about APIs, why would we not have a platform for building and managing APIs? Of course we need that. And so it's hard to judge sometimes from the outside. The other thing is that positioning is somewhat like messaging in some ways in that it's not a static thing. Like it changes over time. Like your product itself, it doesn't stay the same. The market doesn't stay the same. and so things will shift over time and so you can have good positioning that suddenly becomes bad positioning and it's not great positioning anymore or good positioning that goes sideways whatever then you got to come back and so usually i think there's value in checking in on your positioning because it's really hard again i don't have a measurement to say yes or no the positioning's working And so I think there's no harm in checking in on it, going through a process to sort of walk through it and just check in and see, like, could it be better? Maybe we could tighten this up. Maybe this could be a lot better than it is right now. But we just we've never sat down and actually deliberately looked at it. Just to make it even a little more concrete, what are just some examples of good positioning statements or just the positioned companies?…

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