Lenny Rachitsky: recommendation

Transcript context

…Yeah, go. So there's two parts of this. There's figuring out who you're going to go after and then what problem you're solving for them. Which do you think is more important at this point? Because step one in this process, just to zoom out a little bit, is figure out your customer and what their problems are so that you can actually solve them well. Do you start with here's who we're going to go after and then here's the biggest problem? How do you think about that? They're sort of one in the same. So because we learned from SparkToro's ideal customers, we already know that they're a fit for the product. They're happy, happily paying, prime them out of their golden hands customers. They're the customers that we want more of. So we've already validated that there's a demand from that customer base. Now, what I'm describing about choosing between two different customer jobs is really just, of those ideal customers, which customer job do you want to lean into? It's not that you wouldn't necessarily still be able to solve for that other customer job, it's just not the one that you would lead with. And I always cautious around this too because sometimes with founders, what'll happen is, there's a level set that just because we were prioritizing one customer job in the short term, doesn't mean you can't serve that other customer job down the line. A classic example of that is products that serve both brands and agencies for example. So the customer job for brands will be slightly different than agencies. And if you've got an advantage with one, you would just start with one and then you would go back after it. That's a bit of a level up after the fact. It's not part of the core processes, it's what you would do after. But it doesn't mean you can't solve for the other customer jobs, it just means put one foot in front of the other, do a really good job of one thing first, and then we'll add that on later. I don't know if that a hundred percent answered your question though.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.