Evidence receipt / evaluation
Published · transcript-backedHoward Schultz: evaluation
4 Jun 2024 Acquired Starbucks (with Howard Schultz)
“People in California loved it. There’s a fantastic story about Frappuccino because of what we did with it.”
Source trail
Everything needed to verify it.
- Speaker
- Howard Schultz
- Attribution
- Verified speaker
- Claim type
- evaluation
- Recorded
- 4 Jun 2024
- Publisher
- Acquired
- Episode
- Starbucks (with Howard Schultz)
Transcript context
…You ended up like reformulating it, right? It wasn’t exactly— A store manager in Santa Monica reformatted it, and she was on it. I think Howard Behar loved it. People in California loved it. There’s a fantastic story about Frappuccino because of what we did with it. Not in its existing form of retail, but what we ended up doing with it in terms of leveraging the brand and distribution. That’s a another great story. Was that your first bottled drink in retail?…
Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.