Evidence receipt / preference
Published · transcript-backedHoward Schultz: preference
4 Jun 2024 Acquired Starbucks (with Howard Schultz)
“We had to tread very lightly after the acquisition because of the loyalty, be careful with the name, solicit George’s help and advice.”
Source trail
Everything needed to verify it.
- Speaker
- Howard Schultz
- Attribution
- Verified speaker
- Claim type
- preference
- Recorded
- 4 Jun 2024
- Publisher
- Acquired
- Episode
- Starbucks (with Howard Schultz)
Transcript context
…A lot of the good real estate was taken by the Coffee Connection, right? Yeah. So George and I never saw eye-to-eye, but it was clear that if we came to Boston in a significant way, we were going to impact his business. I think to his credit, he was willing to sell. So Coffee Connection was the first acquisition. We had to tread very lightly after the acquisition because of the loyalty, be careful with the name, solicit George’s help and advice. Also we needed him to validate for us what we were trying to do. Ultimately, it ended up being a very good strategy. I think the numbers are—it was a little bit after IPO in 1994—$23 million. They had 23 locations and they were doing $16 million a year in revenue. If you just look at the purchase—…
Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.